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Monetization
How Overwolf apps make money — premium, ad-supported, and free.
Free + Ads
160
51% of apps
Downloads136.7M
Avg DL/app854.4K
Avg rating4.0
Free
94
30% of apps
Downloads28.9M
Avg DL/app307.0K
Avg rating9.5
Premium + Ads
54
17% of apps
Downloads203.2M
Avg DL/app3.8M
Avg rating4.2
Premium
4
1% of apps
Downloads28.7K
Avg DL/app7.2K
Avg rating4.2
293 of 293 listed apps report a public download count — download totals and averages only reflect those apps.
Revenue Model Distribution
How apps monetize on the platform
Downloads by Revenue Model
Which model captures the most users?
Ads × Platform Matrix
How ad monetization splits between Electron and Classic apps. See the full platform comparison on Electron TAM.
| Platform | Ads Status | Apps | Downloads | Avg DL/App |
|---|---|---|---|---|
| Electron | With Ads | 26 | 109.0M | 4.2M |
| Electron | No Ads | 4 | 121.8K | 30.4K |
| Classic | With Ads | 188 | 231.0M | 1.2M |
| Classic | No Ads | 94 | 28.8M | 306.1K |
Premium Apps
Apps with paid tiers or in-app purchases, ranked by downloads. Showing 25 of 58.