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Listing Playbook

How Overwolf apps present themselves — and how each listing choice correlates with reach. A field guide for developers optimizing their store page.

DescriptionsScreenshots & MediaSocial & CommunityFeatures & Completeness

277 of 277 listed apps report a public download count. Bucket averages below treat the rest as 0, so read absolute numbers as directional.

Description patterns

Median Full Desc

1.3K chars

among apps with one

Mean Full Desc

1.6K chars

mean, skewed by outliers

Mean Short Desc

112 chars

Missing Full Desc

49

of 289 apps

Has Creator Bio

114

of 289 apps

HTML content patterns

What the 240 apps with a full description put in it.

Headings (h1–h3)139

58%

Lists (ul/ol)147

61%

Inline images0

0%

Links89

37%

Call-to-action71

30%

Mentions Discord61

25%

Changelog51

21%

FAQ0

0%

Description choices vs downloads

Among the 240 apps that report a public download count.

Listing choiceAppsMedian downloads
Long description (1,000+ chars)14719.8K
Short description (<200 chars)523.2K
With call-to-action7142.2K
Without call-to-action16928.3K

Correlation, not causation — top apps invest in listings AND distribution.

Screenshots & media

Avg Screenshots

3.4

Has Screenshots

236

82% of apps

No Screenshots

53

of 289 apps

Max Screenshots

8

on a single app

Screenshot count vs performance

One bucket definition, used everywhere on this site: 0, 1–3, 4–6, 7–10, 10+.

ScreenshotsAppsAvg downloads
053156.3K
1-371626.4K
4-61591.9M
7-106888.6K

Correlation, not causation — top apps invest in listings AND distribution.

Video in the listing
GroupAppsAvg downloads
With video445.5M
Without video245483.1K

Correlation, not causation — top apps invest in listings AND distribution.

Social & community

Social platforms linked from listings

Apps linking each platform

Discord in the listing
GroupAppsAvg downloads
Links a Discord server823.6M
No Discord link207320.4K

Correlation, not causation — top apps invest in listings AND distribution.

Social link count vs performance
Social linksAppsAvg downloads
0 links183307.1K
1 link202.2M
2-3 links531.1M
4+ links336.1M

Correlation, not causation — top apps invest in listings AND distribution.

Features & completeness

Declared feature distribution

Apps declaring each store feature

Missing listing fields

How many of the 289 tracked apps skip each field. Easy wins for your own listing.

FieldApps missing it% missing
Category27294%
Supported games27194%
Feature list27194%
Paired apps26090%
Social links18363%
Creator bio17561%
Ratings8228%
Tags5619%
Screenshots5318%
Full description4917%
Icon4616%
Short description4516%

Completeness is scored 0–10 per app on the Quality & Ratings page. Browse the full catalog on Apps or explore niches under Categories & Tags.