Search

Search apps, authors and games

Listing Playbook

How Overwolf apps present themselves — and how each listing choice correlates with reach. A field guide for developers optimizing their store page.

DescriptionsScreenshots & MediaSocial & CommunityFeatures & Completeness

293 of 293 listed apps report a public download count. Bucket averages below treat the rest as 0, so read absolute numbers as directional.

Description patterns

Median Full Desc

1.4K chars

among apps with one

Mean Full Desc

1.7K chars

mean, skewed by outliers

Mean Short Desc

114 chars

Missing Full Desc

49

of 312 apps

Has Creator Bio

132

of 312 apps

HTML content patterns

What the 263 apps with a full description put in it.

Headings (h1–h3)161

61%

Lists (ul/ol)166

63%

Inline images1

0%

Links92

35%

Call-to-action75

29%

Mentions Discord65

25%

Changelog65

25%

FAQ0

0%

Description choices vs downloads

Among the 263 apps that report a public download count.

Listing choiceAppsMedian downloads
Long description (1,000+ chars)17016.0K
Short description (<200 chars)523.2K
With call-to-action7525.6K
Without call-to-action18819.3K

Correlation, not causation — top apps invest in listings AND distribution.

Screenshots & media

Avg Screenshots

3.5

Has Screenshots

259

83% of apps

No Screenshots

53

of 312 apps

Max Screenshots

8

on a single app

Screenshot count vs performance

One bucket definition, used everywhere on this site: 0, 1–3, 4–6, 7–10, 10+.

ScreenshotsAppsAvg downloads
053156.4K
1-372624.1K
4-61811.7M
7-106900.6K

Correlation, not causation — top apps invest in listings AND distribution.

Video in the listing
GroupAppsAvg downloads
With video473.5M
Without video265775.4K

Correlation, not causation — top apps invest in listings AND distribution.

Social & community

Social platforms linked from listings

Apps linking each platform

Discord in the listing
GroupAppsAvg downloads
Links a Discord server873.5M
No Discord link225300.4K

Correlation, not causation — top apps invest in listings AND distribution.

Social link count vs performance
Social linksAppsAvg downloads
0 links192296.3K
1 link241.9M
2-3 links581.0M
4+ links385.5M

Correlation, not causation — top apps invest in listings AND distribution.

Features & completeness

Declared feature distribution

Apps declaring each store feature

Missing listing fields

How many of the 312 tracked apps skip each field. Easy wins for your own listing.

FieldApps missing it% missing
Category29595%
Supported games29494%
Feature list29494%
Paired apps28391%
Social links19262%
Creator bio18058%
Ratings8728%
Tags5919%
Screenshots5317%
Full description4916%
Icon4615%
Short description4514%

Completeness is scored 0–10 per app on the Quality & Ratings page. Browse the full catalog on Apps or explore niches under Categories & Tags.